ON BELAY MANAGEMENT CONSULTING
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On Belay Management Consulting

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Russ Shumaker, MA MBA
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Kaela Green, MBA
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James Zabounian, MBA
In today's crowded marketplace, long-term, sustainable growth requires more than a quality product. That's why, at On Belay, we believe in 5 truths:

1) Successful organizations must have a clear, simple vision.
Organizations with a clear vision are able to navigate the present to arrive at a desired future. When this vision permeates an organization, it creates synchronicity, and the organization becomes a beautiful thing to observe, like a team of Olympic rowers moving in graceful rhythm.

2) Successful organizations have a strategy that is unique.
Strategy is what brings your vision to life. It is the blueprint that guides every decision for your organization. As such, your strategy can't be generic or just a copy of your competitors. Having a unique strategy means you have access to unique customers and markets that your competitors can't reach.

3) Successful businesses are serious about organizational health.
In healthy organizations, people enjoy being challenged and don't mind putting in long hours when it's beneficial for the company. More importantly, employee turnover rate decreases, saving time and money. When organizational culture is toxic, it can cost talent, market share, and your own well-being. 

4) Successful businesses are intentional about innovation.
Innovation is the source of competitiveness and growth in every industry, it's not just the realm of tech giants and silicon valley startups. When costs are too high and are cutting away your profit margins, innovation in supply chain or production can mean the difference between survival and going under. When marketing isn't working, an innovative campaign can put you front and center in your target demographic's thinking. When you are facing challenges with a potential new product line, and are having trouble getting it off the ground, being intentional about innovation (through a creative problem solving session) can lead to a breakthrough.

5) Successful companies care about stakeholder value.
Money isn't everything, even for corporations. Businesses that survive in the long run focus on stakeholder value, making decisions that are socially, ethically, and environmentally responsible (S.E.E.R.). 

On Belay was founded to help companies and individuals discover and communicate their vision, set a powerful and unique strategy, create a healthy organizational culture, and innovate to success. 
Why "On Belay?"
"On belay" is a phrase used in rock climbing to signify that the climber is tied in to the safety rope. When the reply "Belay on" is heard, it means that the climber can begin her ascent without fear of falling or making a mistake.


Business is like Rock Climbing
There are many ways to climb a rock face, and many ways to succeed in business. The route a climber chooses is based upon ambition, skill, knowledge, and support structure. While there are techniques that make climbing easier, there is no single "right way" to get to the top. Similarly, in business there are universal best practices, but the right strategy is the one that leverages your strengths to reach your unique vision. Achieving your goal requires focus, discipline, and healthy risk-taking.

The Advantage of Being On Belay
Being on belay means that when you are stuck in a difficult spot and wondering what your next move should be, someone has your back. You have permission to stop, take a breath, and look around. Your belay partner has access to a different perspective and 
can help you discover solutions you could never find on your own. 

Get on belay ​today and take charge of your ascent.
Yes, I Want to be On Belay!
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