Why do people enjoy movies, TV shows, and even the news more than political speeches and college lectures?
The answer is one simple word: Storytelling. But storytelling isn't just about entertainment. Entertainment as an end in itself loses our interest in no time at all. Storytelling is about inspiration. It leads us to think new thoughts, ask new questions, or feel new feelings. So how are you using storytelling in your business? Telling a GOOD story isn't enough. You have to tell an EFFECTIVE story. This chart from Stephen Denning will get you started.
Image source: Stephen Denning, (2006),"Effective storytelling: strategic business narrative techniques", Strategy & Leadership, Vol. 34 Iss: 1 pp. 42 - 48
A conductor-less orchestra sounds about as plausible as a manager-less company. And yet, the Orpheus Chamber Orchestra in New York City has won Grammy awards and continues to sell out theaters... all without a conductor. How do they do it? By respecting each other as equals, electing leaders for each piece of music, working on each piece as a small unit before taking it to the full orchestra, perfecting each performance, practicing active listening, and lastly, devoting their passion to their work.
Managers won't be going away anytime soon in the typical company, but adapting the creative teamwork and cooperation modeled by the Orpheus Chamber Orchestra to your team is likely to boost your results, stimulate creativity, and significantly reduce turnover.