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Why do people enjoy movies, TV shows, and even the news more than political speeches and college lectures?
The answer is one simple word: Storytelling. But storytelling isn't just about entertainment. Entertainment as an end in itself loses our interest in no time at all. Storytelling is about inspiration. It leads us to think new thoughts, ask new questions, or feel new feelings. So how are you using storytelling in your business? Telling a GOOD story isn't enough. You have to tell an EFFECTIVE story. This chart from Stephen Denning will get you started.
Image source: Stephen Denning, (2006),"Effective storytelling: strategic business narrative techniques", Strategy & Leadership, Vol. 34 Iss: 1 pp. 42 - 48