Russ Shumaker
Build a Community Around Your Brand
The usefulness of customer data doesn’t end when you make a conversion. The most effective long-term use of customer data is to create...
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Russ Shumaker
- Sep 30, 2019
- 7 min
Using Customer Data to Build a Community Around Your Brand
Let’s talk about brands. A brand is more than a label. It’s a symbol, a marker, a totem that carries power. Brands evoke. They give birth...
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Russ Shumaker
- May 31, 2019
- 5 min
Recruitment Marketing vs. Employer Branding: Which Do You Need?
What’s the best way to ensure you hire the most qualified employees? Is it to have the best recruitment marketing strategy, or to have...
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Russ Shumaker
- Aug 2, 2017
- 1 min
Storytelling
Why do people enjoy movies, TV shows, and even the news more than political speeches and college lectures? The answer is found in one...
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