Russ ShumakerJan 1, 20201 minBuild a Community Around Your BrandThe usefulness of customer data doesn’t end when you make a conversion. The most effective long-term use of customer data is to create...
Russ ShumakerSep 30, 20197 minUsing Customer Data to Build a Community Around Your BrandLet’s talk about brands. A brand is more than a label. It’s a symbol, a marker, a totem that carries power. Brands evoke. They give birth...
Russ ShumakerMay 31, 20195 minRecruitment Marketing vs. Employer Branding: Which Do You Need?What’s the best way to ensure you hire the most qualified employees? Is it to have the best recruitment marketing strategy, or to have...
Russ ShumakerAug 2, 20171 minStorytellingWhy do people enjoy movies, TV shows, and even the news more than political speeches and college lectures? The answer is found in one...