Improving SEO: Stop Linking to Authoritative Sites: This Backlinking Strategy Isn't Helping
Business owners, marketers, and content creators are constantly seeking strategies to boost their website rankings. For years, the...
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Russ Shumaker
- Mar 2
- 1 min
Failure
I was watching a documentary on Dolly Parton this week. In describing how she dealt with the fear of failure as a woman in an industry...
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Russ Shumaker
- Mar 2
- 4 min
How to Use LinkedIn to Find a Job
From time to time I get connected with someone early in their career who is looking for advice on finding a (better) job. While we...
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Russ Shumaker
- Feb 23
- 3 min
What Happened With Southwest Airlines?
Southwest Airlines has a strong reputation as one of the most customer-centric carriers in the sky. So what happened back in December...
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Russ Shumaker
- Feb 16
- 1 min
The One Thing Most Small Businesses and Nonprofits Lack
At On Belay, we're huge fans of both small businesses and nonprofits. Both are drivers of economic wellbeing for the people they...
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Russ Shumaker
- Feb 15
- 1 min
Streaming to Surpass TV--Are You Ready?
According to Insider Intelligence, streaming will surpass TV viewing for the first time this year. The surprising thing about this...
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Russ Shumaker
- Feb 14
- 3 min
What Record Low Unemployment Means for Small Businesses in 2023
Depending on who you ask (or maybe where you live), we have either a shortage or too many workers. Tech companies are laying off staff by...
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Russ Shumaker
- Feb 9
- 2 min
Greta Thunberg
I was watching a documentary about Greta Thunberg with my wife today. While there are multiple reasons for her rise to celebrity status...
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Russ Shumaker
- Feb 8
- 2 min
Strategy Made Simple
Setting your organization's strategy is one of the primary tasks of every executive, from the CEOs of Fortune 100 companies down to sole...
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Russ Shumaker
- Feb 7
- 4 min
The State of the Union for Small Businesses is... Good!
Coming out of the 2023 State of the Union address by President Joe Biden, small and medium sized businesses (SMBs) can be encouraged. But...
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Russ Shumaker
- Feb 6
- 1 min
Flawless Consulting
A client of mine wrote me a long thank you email today. We've been working together for the last year and a half, but before that, he had...
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Russ Shumaker
- Feb 5
- 3 min
Overcoming Creative Roadblocks as a Professional Writer (and Why We Don't Take Hourly Writing Jobs)
Jeff Goodby, of Goodby & Silverstein, arguably one of the best creative agencies in the last 50 years, once mentioned that at his first...
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Russ Shumaker
- Feb 4
- 1 min
Is It Really Easier to Grow Your Business 1000%?
I was reading a book this week and came across the quote, "It is easier to grow your business by 1000% than it is to grow it by 100%." ...
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Russ Shumaker
- Mar 28, 2022
- 1 min
Top 10 Travel Marketing Tips for 2022
Our latest article for Hearst Bay is live now. This new series is aimed at companies in the travel marketing business, and is focused on...
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Russ Shumaker
- Jul 31, 2021
- 6 min
SEO for Wineries: Why Your Winery Needs Search Engine Optimization
Do you know the difference between a strategy and a set of tactics? Many don't. When it comes to SEO, it’s not enough to try sporadic...
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Russ Shumaker
- Jun 30, 2021
- 2 min
6 eCommerce Website Design Examples and Why They Rock
When was the last time you bought something online? Last month? Last week? Yesterday? Online shopping has become a staple of the way...
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Russ Shumaker
- Mar 31, 2021
- 5 min
Instagram vs Facebook: The Main Differences You Need to Know
Instagram is the new Facebook for the up-and-coming generation of consumers, but if you are a traditional business owner, there is a good...
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Russ Shumaker
- Jul 31, 2020
- 2 min
8 Unique Recruiting Tips for Your Transportation Business
Public perception of truck drivers hasn't shifted drastically since Burt Reynolds' 1977 hit Smokey and the Bandit, despite the industry...
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Russ Shumaker
- Jun 30, 2020
- 3 min
15 of the Most Effective Wine Marketing Tactics
The wine business is a crowded retail space, with shelves already filled with more options than most consumers know what to do with. So...
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Russ Shumaker
- May 31, 2020
- 7 min
Video Marketing Guide for Wine and Hospitality Brands During COVID-19
Maybe you've already noticed this as you browse the web on your own, but video ads are on the rise. Just to illustrate how drastically...
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