According to Insider Intelligence, streaming will surpass TV viewing for the first time this year. The surprising thing about this prediction for most Americans will likely be that it hasn't happened yet. It's been years since my household has had TV, not by choice, but simply because the technology we bought didn't support traditional broadcasting anymore, and streaming was more than sufficient to meet our needs.
What does this mean for your business?
Are you advertising on TV? Time to add streaming.
Are you advertising online? Time to add streaming.
Are you relying on word of mouth instead of advertising? Time to add streaming.