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The Value of Customer Data
The primary value of customer information is that it allows a company or brand to become customer-centric. Now, nearly every company...

Russ Shumaker
Mar 1, 20202 min read
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Integrated Marketing Strategies
Ever try to get a herd of cats moving in the right direction? It's nearly impossible. But that's what it's like to get all your channels...

Russ Shumaker
Feb 1, 20201 min read
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Build a Community Around Your Brand
The usefulness of customer data doesn’t end when you make a conversion. The most effective long-term use of customer data is to create...

Russ Shumaker
Jan 1, 20201 min read
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Using Customer Data to Build a Community Around Your Brand
Let’s talk about brands. A brand is more than a label. It’s a symbol, a marker, a totem that carries power. Brands evoke. They give birth...

Russ Shumaker
Sep 30, 20197 min read
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