customer data | On Belay Management

Russ Shumaker

The Value of Customer Data

The primary value of customer information is that it allows a company or brand to become customer-centric. Now, nearly every company...

Russ Shumaker

Integrated Marketing Strategies

Ever try to get a herd of cats moving in the right direction? It's nearly impossible. But that's what it's like to get all your channels...

Russ Shumaker

Build a Community Around Your Brand

The usefulness of customer data doesn’t end when you make a conversion. The most effective long-term use of customer data is to create...

Russ Shumaker

Using Customer Data to Build a Community Around Your Brand

Let’s talk about brands. A brand is more than a label. It’s a symbol, a marker, a totem that carries power. Brands evoke. They give birth...