The primary value of customer information is that it allows a company or brand to become customer-centric. Now, nearly every company...

Ever try to get a herd of cats moving in the right direction? It's nearly impossible. But that's what it's like to get all your channels...

The usefulness of customer data doesn’t end when you make a conversion. The most effective long-term use of customer data is to create...

Let’s talk about brands. A brand is more than a label. It’s a symbol, a marker, a totem that carries power. Brands evoke. They give birth...