Russ ShumakerMar 1, 20202 minThe Value of Customer DataThe primary value of customer information is that it allows a company or brand to become customer-centric. Now, nearly every company...
Russ ShumakerFeb 1, 20201 minIntegrated Marketing StrategiesEver try to get a herd of cats moving in the right direction? It's nearly impossible. But that's what it's like to get all your channels...
Russ ShumakerJan 1, 20201 minBuild a Community Around Your BrandThe usefulness of customer data doesn’t end when you make a conversion. The most effective long-term use of customer data is to create...
Russ ShumakerSep 30, 20197 minUsing Customer Data to Build a Community Around Your BrandLet’s talk about brands. A brand is more than a label. It’s a symbol, a marker, a totem that carries power. Brands evoke. They give birth...