Updated: Oct 12, 2022
When you're a scrappy startup bootstrapping your way to success, there's a particular pride in doing everything in house with a skeleton staff.
And that includes recruitment marketing.
But long term, it often makes sense to outsource recruiting to an agency just like you’d outsource any other task that is not one of your core competencies or part of your competitive advantage.
Here's how to tell if your company could benefit from hiring a recruitment marketing agency.
What is Recruitment Marketing?
It can be a little confusing at first, but "recruitment marketing" and "recruiting" are two very different, but related activities.
The Difference Between Recruiting And Recruitment Marketing
As the image makes clear, recruitment marketing is a top-of-funnel activity and consists of building awareness, gaining consideration, and generating interest.
Awareness means that potential candidates know that your company exists.
Consideration occurs when they not only know your company exists but also begin to imagine what it would be like to work for you.
Interest happens when consideration leads to actively searching for a position (hint: a strong web presence helps here).
That's where the marketing ends, and the recruiting begins.
At the bottom of the funnel, recruiters sift through applications and make phone calls, selecting and interviewing top candidates to pass them on to the hiring manager. But in order to reach that final hiring decision, it’s helpful for recruiters to have a large pool of applicants to choose from.
That’s what an effective recruitment marketing strategy does: provides a bigger pool at the top of your funnel.
This article first appeared at Hearst Bay