Top 10 Travel Marketing Tips for 2022
Our latest article for Hearst Bay is live now. This new series is aimed at companies in the travel marketing business, and is focused on...
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Russ Shumaker
- Mar 31, 2021
- 5 min
Instagram vs Facebook: The Main Differences You Need to Know
Instagram is the new Facebook for the up-and-coming generation of consumers, but if you are a traditional business owner, there is a good...
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Russ Shumaker
- Jul 31, 2020
- 2 min
8 Unique Recruiting Tips for Your Transportation Business
Public perception of truck drivers hasn't shifted drastically since Burt Reynolds' 1977 hit Smokey and the Bandit, despite the industry...
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Russ Shumaker
- Jun 30, 2020
- 3 min
15 of the Most Effective Wine Marketing Tactics
The wine business is a crowded retail space, with shelves already filled with more options than most consumers know what to do with. So...
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Russ Shumaker
- May 31, 2020
- 7 min
Video Marketing Guide for Wine and Hospitality Brands During COVID-19
Maybe you've already noticed this as you browse the web on your own, but video ads are on the rise. Just to illustrate how drastically...
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Russ Shumaker
- Mar 31, 2020
- 5 min
How to Respectfully Promote Your Business During a Tragedy
When tragedy strikes, communities go through a period of grief, chaos, and confusion that can last months or even years. Business owners...
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Russ Shumaker
- Jan 31, 2020
- 1 min
Integrated Marketing Strategies
Ever try to get a herd of cats moving in the right direction? It's nearly impossible. But that's what it's like to get all your channels...
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Russ Shumaker
- Nov 30, 2019
- 7 min
This is the Key You Need to Unlock Your Website's SEO Potential
Let’s face it, if you’re not ranking on page one of Google search results, visitors aren’t getting to your site. “Getting on page one”...
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Russ Shumaker
- Aug 31, 2019
- 7 min
6 Facebook Retargeting Strategies to Test
With around 20% of the market, Facebook is the second-largest player in the digital marketing space, behind only Google. It's a...
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Russ Shumaker
- Jul 31, 2019
- 2 min
Wine Event Marketing: Hosting and Sponsoring Industry Occasions
From hosting holiday and corporate parties to sponsoring sporting events, industry occasions provide ample opportunity for wine brands to...
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Russ Shumaker
- Jun 30, 2019
- 2 min
5 Recruitment Marketing Ideas to Engage Passive Candidates
Good recruiters know that it's not enough to wait around for active candidates to find them. Sometimes active candidates—people who are...
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Russ Shumaker
- May 31, 2019
- 5 min
Recruitment Marketing vs. Employer Branding: Which Do You Need?
What’s the best way to ensure you hire the most qualified employees? Is it to have the best recruitment marketing strategy, or to have...
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Russ Shumaker
- Apr 30, 2019
- 1 min
3 Signs It's Time to Outsource Your Recruitment Marketing
When you're a scrappy startup bootstrapping your way to success, there's a particular pride in doing everything in house with a skeleton...
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Russ Shumaker
- Feb 28, 2019
- 10 min
Marketing Services for Wineries: How to Outsource Your Marketing
The biggest marketing challenge for most winery owners isn’t competition or a lack of consumer demand for their products (the rate of...
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Russ Shumaker
- Jan 31, 2019
- 8 min
Digital Marketing for Wineries: Where to Invest Your Budget
I’ve seen it happen a hundred times. A family-owned winery hires a skilled new marketer, and what’s the first thing they want to do?...
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Russ Shumaker
- Dec 31, 2018
- 5 min
Email Marketing Ideas for Wine Brands: 6 Direct To Consumer Tips
In previous articles, we’ve shown wineries how to set up and run wine marketing campaigns on major platforms like Facebook, Instagram,...
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Russ Shumaker
- Oct 31, 2018
- 4 min
3 Remarketing Strategies to Implement Right Now
As seen on Hearst Bay In a recent episode of On Being, Harvard psychologist Dr. Mahzarin Banaji explains that the unconscious mind is...
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Russ Shumaker
- Sep 30, 2018
- 5 min
Optimize Your Winery Website to Attract More Tasting Room Visitors
As Seen on Hearst Bay A decade ago, trips to wine country started with a stop at a visitor center along the highway. Tourists and...
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Russ Shumaker
- Aug 31, 2018
- 5 min
Meet Your Year End Goals With These Proven Remarketing Strategies
In a recent episode of On Being, Harvard psychologist Dr. Mahzarin Banaji explains that the unconscious mind is probably nothing more...
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Russ Shumaker
- Jul 31, 2018
- 5 min
Snapchat vs. Instagram for Marketers: The Main Differences You Need to Know
If you’re using digital marketing to reach your target demographic, you should be familiar with and comfortable using the two largest...
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