A Quick Thought About Creativity
Sometimes the act of creation is just as important as what is created.
This is certainly true when it comes to creating value, vision, and mission statements.
You can't outsource it to consultants, or hand it off to someone on your team (although outside consultants can certainly help, and your team should be able to provide input).
In the process of setting the course for your company, you yourself are forged into something new.