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Instagram vs Facebook: The Main Differences You Need to Know
Instagram is the new Facebook for the up-and-coming generation of consumers, but if you are a traditional business owner, there is a good...
Russ Shumaker
Mar 31, 20215 min read
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5 Winning Real Estate Advertising Strategies
Real estate market behavior is notoriously hard to predict. Prices rise and fall based on external factors that are outside the control...
Russ Shumaker
Apr 30, 20206 min read
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Integrated Marketing Strategies
Ever try to get a herd of cats moving in the right direction? It's nearly impossible. But that's what it's like to get all your channels...
Russ Shumaker
Feb 1, 20201 min read
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6 Facebook Retargeting Strategies to Test
With around 20% of the market, Facebook is the second-largest player in the digital marketing space, behind only Google. It's a...
Russ Shumaker
Aug 31, 20197 min read
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How to Use Geofencing for Recruiting
As seen on Hearst Bay A recent headline in the Chicago Times read “Milestone for U.S. job market: More openings than unemployed.” Around...
Russ Shumaker
Dec 1, 20183 min read
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Optimize Your Winery Website to Attract More Tasting Room Visitors
As Seen on Hearst Bay A decade ago, trips to wine country started with a stop at a visitor center along the highway. Tourists and...
Russ Shumaker
Oct 1, 20185 min read
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Why Every Small Business Needs to be on Yelp
Whether your business is selling a product or a service, an online presence is vital if you want to maximize your growth. Putting your...
Russ Shumaker
Feb 1, 20182 min read
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A Quick Thought About Creativity
Sometimes the act of creation is just as important as what is created. This is certainly true when it comes to creating value, vision,...
Russ Shumaker
Dec 1, 20171 min read
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A Conductorless Orchestra?
A conductor-less orchestra sounds about as plausible as a manager-less company. And yet, the Orpheus Chamber Orchestra in New York City...
Russ Shumaker
Aug 1, 20171 min read
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