strategy | On Belay Management

Russ Shumaker

Instagram vs Facebook: The Main Differences You Need to Know

Instagram is the new Facebook for the up-and-coming generation of consumers, but if you are a traditional business owner, there is a good...

Russ Shumaker

5 Winning Real Estate Advertising Strategies

Real estate market behavior is notoriously hard to predict. Prices rise and fall based on external factors that are outside the control...

Russ Shumaker

Integrated Marketing Strategies

Ever try to get a herd of cats moving in the right direction? It's nearly impossible. But that's what it's like to get all your channels...

Russ Shumaker

6 Facebook Retargeting Strategies to Test

With around 20% of the market, Facebook is the second-largest player in the digital marketing space, behind only Google. It's a...

Russ Shumaker

How to Use Geofencing for Recruiting

As seen on Hearst Bay A recent headline in the Chicago Times read “Milestone for U.S. job market: More openings than unemployed.” Around...

Russ Shumaker

Optimize Your Winery Website to Attract More Tasting Room Visitors

As Seen on Hearst Bay A decade ago, trips to wine country started with a stop at a visitor center along the highway. Tourists and...

Russ Shumaker

Why Every Small Business Needs to be on Yelp

Whether your business is selling a product or a service, an online presence is vital if you want to maximize your growth. Putting your...

Russ Shumaker

A Quick Thought About Creativity

Sometimes the act of creation is just as important as what is created. This is certainly true when it comes to creating value, vision,...

Russ Shumaker

A Conductorless Orchestra?

A conductor-less orchestra sounds about as plausible as a manager-less company. And yet, the Orpheus Chamber Orchestra in New York City...