Russ Shumaker
Meet Your Year End Goals With These Proven Remarketing Strategies
In a recent episode of On Being, Harvard psychologist Dr. Mahzarin Banaji explains that the unconscious mind is probably nothing more...
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Russ Shumaker
- Aug 1, 2018
- 5 min
Snapchat vs. Instagram for Marketers: The Main Differences You Need to Know
If you’re using digital marketing to reach your target demographic, you should be familiar with and comfortable using the two largest...
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Russ Shumaker
- Jul 1, 2018
- 6 min
How Network Geofencing Can Help Wineries and Tasting Rooms Grow Foot Traffic
As the most substantial growth period in U.S. wine consumption draws to an end, California wineries are looking for ways to take mobile...
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Russ Shumaker
- Jun 1, 2018
- 5 min
How to Create a Winning Advertising Strategy Using Digital and Print
Note: This was first published here. Ninety-nine percent of the time, when a company is not getting the results they want from an...
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Russ Shumaker
- May 1, 2018
- 5 min
How to Grow Your Financial Services Company Through Content Marketing
It goes without saying that businesses in the financial services industry have issues building trust with clients. Investment firms are...
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Russ Shumaker
- Apr 1, 2018
- 6 min
The Main Differences Between Facebook and Instagram That You Need to Know
Instagram is the new Facebook for the up-and-coming generation of consumers, but if you are a traditional business owner, there is a good...
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Russ Shumaker
- Mar 1, 2018
- 2 min
Sustainable Business Practices: Body Glove
Sustainable Business Practices are ways of doing business that are Socially, Environmentally, and Ethically Responsible (also called the...
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Russ Shumaker
- Feb 1, 2018
- 2 min
Why Every Small Business Needs to be on Yelp
Whether your business is selling a product or a service, an online presence is vital if you want to maximize your growth. Putting your...
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Russ Shumaker
- Jan 1, 2018
- 3 min
6 Startup Lessons from Spanx
I firmly believe that everyone has a great idea for a product or service that would make life better for the rest of us. In fact, it...
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Russ Shumaker
- Dec 1, 2017
- 1 min
A Quick Thought About Creativity
Sometimes the act of creation is just as important as what is created. This is certainly true when it comes to creating value, vision,...
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Russ Shumaker
- Nov 1, 2017
- 1 min
Be a Witness, Not a Judge
When asked to give feedback or evaluate a project, it is best not to think of yourself as a judge, offering irrefutable sentences, or a...
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Russ Shumaker
- Oct 7, 2017
- 2 min
October Reading List
Humble Inquiry by Edgar H. Schein Nothing shuts down communication faster than when one person tells another person what to do. It...
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Russ Shumaker
- Oct 1, 2017
- 1 min
A Quick Thought About Strengths and Weaknesses
Don't get caught up in your weaknesses. Instead, let them be the source of your strength. Take Japan, for example (where I spent two...
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Russ Shumaker
- Sep 1, 2017
- 1 min
Avoid This Mistake
One of the simplest mistakes leadership often makes is failing to properly identify the difference between an ADAPTIVE CHALLENGE and a...
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Russ Shumaker
- Aug 2, 2017
- 1 min
Storytelling
Why do people enjoy movies, TV shows, and even the news more than political speeches and college lectures? The answer is found in one...
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Russ Shumaker
- Aug 1, 2017
- 1 min
A Conductorless Orchestra?
A conductor-less orchestra sounds about as plausible as a manager-less company. And yet, the Orpheus Chamber Orchestra in New York City...
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