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How to Create Your First Pinterest Ad Campaign: A Tutorial
As seen on Hearst Bay Okay. So you’ve grown your business from a hobby that took a couple of hours on the weekend into a full-time gig....

Russ Shumaker
Nov 1, 20181 min read
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Optimize Your Winery Website to Attract More Tasting Room Visitors
As Seen on Hearst Bay A decade ago, trips to wine country started with a stop at a visitor center along the highway. Tourists and...

Russ Shumaker
Oct 1, 20185 min read
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Meet Your Year End Goals With These Proven Remarketing Strategies
​In a recent episode of On Being, Harvard psychologist Dr. Mahzarin Banaji explains that the unconscious mind is probably nothing more...

Russ Shumaker
Sep 1, 20185 min read
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Snapchat vs. Instagram for Marketers: The Main Differences You Need to Know
If you’re using digital marketing to reach your target demographic, you should be familiar with and comfortable using the two largest...

Russ Shumaker
Aug 1, 20185 min read
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How Network Geofencing Can Help Wineries and Tasting Rooms Grow Foot Traffic
As the most substantial growth period in U.S. wine consumption draws to an end, California wineries are looking for ways to take mobile...

Russ Shumaker
Jul 1, 20186 min read
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How to Create a Winning Advertising Strategy Using Digital and Print
Note: This was first published here. Ninety-nine percent of the time, when a company is not getting the results they want from an...

Russ Shumaker
Jun 1, 20185 min read
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How to Grow Your Financial Services Company Through Content Marketing
It goes without saying that businesses in the financial services industry have issues building trust with clients. Investment firms are...

Russ Shumaker
May 1, 20185 min read
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The Main Differences Between Facebook and Instagram That You Need to Know
Instagram is the new Facebook for the up-and-coming generation of consumers, but if you are a traditional business owner, there is a good...

Russ Shumaker
Apr 1, 20186 min read
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Sustainable Business Practices: Body Glove
Sustainable Business Practices are ways of doing business that are Socially, Environmentally, and Ethically Responsible (also called the...

Russ Shumaker
Mar 1, 20182 min read
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Why Every Small Business Needs to be on Yelp
Whether your business is selling a product or a service, an online presence is vital if you want to maximize your growth. Putting your...

Russ Shumaker
Feb 1, 20182 min read
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6 Startup Lessons from Spanx
​I firmly believe that everyone has a great idea for a product or service that would make life better for the rest of us. In fact, it...

Russ Shumaker
Jan 1, 20183 min read
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A Quick Thought About Creativity
Sometimes the act of creation is just as important as what is created. This is certainly true when it comes to creating value, vision,...

Russ Shumaker
Dec 1, 20171 min read
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Be a Witness, Not a Judge
When asked to give feedback or evaluate a project, it is best not to think of yourself as a judge, offering irrefutable sentences, or a...

Russ Shumaker
Nov 1, 20171 min read
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October Reading List
Humble Inquiry by Edgar H. Schein Nothing shuts down communication faster than when one person tells another person what to do. It...

Russ Shumaker
Oct 7, 20172 min read
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A Quick Thought About Strengths and Weaknesses
Don't get caught up in your weaknesses. Instead, let them be the source of your strength. Take Japan, for example (where I spent two...

Russ Shumaker
Oct 1, 20171 min read
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Avoid This Mistake
One of the simplest mistakes leadership often makes is failing to properly identify the difference between an ADAPTIVE CHALLENGE and a...

Russ Shumaker
Sep 1, 20171 min read
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Storytelling
Why do people enjoy movies, TV shows, and even the news more than political speeches and college lectures? ​The answer is found in one...

Russ Shumaker
Aug 2, 20171 min read
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A Conductorless Orchestra?
A conductor-less orchestra sounds about as plausible as a manager-less company. And yet, the Orpheus Chamber Orchestra in New York City...

Russ Shumaker
Aug 1, 20171 min read
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