Russ Shumaker
How to Respectfully Promote Your Business During a Tragedy
When tragedy strikes, communities go through a period of grief, chaos, and confusion that can last months or even years. Business owners...
top of page
Search
Russ Shumaker
- Mar 1, 2020
- 2 min
The Value of Customer Data
The primary value of customer information is that it allows a company or brand to become customer-centric. Now, nearly every company...
4 views0 comments
Russ Shumaker
- Feb 1, 2020
- 1 min
Integrated Marketing Strategies
Ever try to get a herd of cats moving in the right direction? It's nearly impossible. But that's what it's like to get all your channels...
4 views0 comments
Russ Shumaker
- Jan 1, 2020
- 1 min
Build a Community Around Your Brand
The usefulness of customer data doesn’t end when you make a conversion. The most effective long-term use of customer data is to create...
4 views0 comments
Russ Shumaker
- Dec 1, 2019
- 7 min
This is the Key You Need to Unlock Your Website's SEO Potential
Let’s face it, if you’re not ranking on page one of Google search results, visitors aren’t getting to your site. “Getting on page one”...
4 views0 comments
Russ Shumaker
- Oct 31, 2019
- 1 min
Adam Smith Would Have Loved the Internet--and Why That Matters to You
The great moral philosopher Adam Smith was known as “the Father of Economics.” An astute observer of wealth and security, he believed the...
4 views0 comments
Russ Shumaker
- Sep 30, 2019
- 7 min
Using Customer Data to Build a Community Around Your Brand
Let’s talk about brands. A brand is more than a label. It’s a symbol, a marker, a totem that carries power. Brands evoke. They give birth...
5 views0 comments
Russ Shumaker
- Aug 31, 2019
- 7 min
6 Facebook Retargeting Strategies to Test
With around 20% of the market, Facebook is the second-largest player in the digital marketing space, behind only Google. It's a...
5 views0 comments
Russ Shumaker
- Jul 31, 2019
- 2 min
Wine Event Marketing: Hosting and Sponsoring Industry Occasions
From hosting holiday and corporate parties to sponsoring sporting events, industry occasions provide ample opportunity for wine brands to...
3 views0 comments
Russ Shumaker
- Jun 30, 2019
- 2 min
5 Recruitment Marketing Ideas to Engage Passive Candidates
Good recruiters know that it's not enough to wait around for active candidates to find them. Sometimes active candidates—people who are...
4 views0 comments
Russ Shumaker
- May 31, 2019
- 5 min
Recruitment Marketing vs. Employer Branding: Which Do You Need?
What’s the best way to ensure you hire the most qualified employees? Is it to have the best recruitment marketing strategy, or to have...
5 views0 comments
Russ Shumaker
- Apr 30, 2019
- 1 min
3 Signs It's Time to Outsource Your Recruitment Marketing
When you're a scrappy startup bootstrapping your way to success, there's a particular pride in doing everything in house with a skeleton...
4 views0 comments
Russ Shumaker
- Mar 31, 2019
- 2 min
Creative Recruitment Advertising Strategies to Attract Star Candidates
Several years ago, I had an office next to a recruiting agency in Los Angeles. This place was not the type of cutting-edge firm that...
5 views0 comments
Russ Shumaker
- Mar 1, 2019
- 10 min
Marketing Services for Wineries: How to Outsource Your Marketing
The biggest marketing challenge for most winery owners isn’t competition or a lack of consumer demand for their products (the rate of...
4 views0 comments
Russ Shumaker
- Feb 1, 2019
- 8 min
Digital Marketing for Wineries: Where to Invest Your Budget
I’ve seen it happen a hundred times. A family-owned winery hires a skilled new marketer, and what’s the first thing they want to do?...
3 views0 comments
Russ Shumaker
- Jan 1, 2019
- 5 min
Email Marketing Ideas for Wine Brands: 6 Direct To Consumer Tips
In previous articles, we’ve shown wineries how to set up and run wine marketing campaigns on major platforms like Facebook, Instagram,...
4 views0 comments
Russ Shumaker
- Dec 1, 2018
- 3 min
How to Use Geofencing for Recruiting
As seen on Hearst Bay A recent headline in the Chicago Times read “Milestone for U.S. job market: More openings than unemployed.” Around...
4 views0 comments
Russ Shumaker
- Nov 1, 2018
- 4 min
3 Remarketing Strategies to Implement Right Now
As seen on Hearst Bay In a recent episode of On Being, Harvard psychologist Dr. Mahzarin Banaji explains that the unconscious mind is...
3 views0 comments
Russ Shumaker
- Nov 1, 2018
- 1 min
How to Create Your First Pinterest Ad Campaign: A Tutorial
As seen on Hearst Bay Okay. So you’ve grown your business from a hobby that took a couple of hours on the weekend into a full-time gig....
1 view0 comments
Russ Shumaker
- Oct 1, 2018
- 5 min
Optimize Your Winery Website to Attract More Tasting Room Visitors
As Seen on Hearst Bay A decade ago, trips to wine country started with a stop at a visitor center along the highway. Tourists and...
1 view0 comments
bottom of page